Westley Richards x Tito West Safari Collection Campaign

Showcasing the new Safari Collection this year represented a departure for the creative team at Westley Richards. In place of the usual photo shoot with typical brand-management sensibilities, they headed for Kenya’s Maasai Mara and entrusted the project to photographer, guide and former professional hunter Tito West whose remarkable book, Another Life, Westley Richards represents.

Tito assembled the photo shoot in safari camps he knows well – each uniquely created every year, innovatively packed into a camouflaged shipping container, moved to the season’s location and staffed by local people. As a result, the footprint left by each departed camp is minimal, even invisible.

Ladies Safari Shirt in Marula Green & Mens Sporting Polo in British Khaki

The models are not professionals: they are notable individuals who work the camps, live the safari life and personify the camp’s outfitter, Royal African Safaris. Wild Africa runs deep in their veins. Their number includes the grandson of the great J.A. Hunter, who now is in possession of his grandfather’s storied Westley Richards .318 magazine rifle and is himself a prominent figure among the guide community.

"The assemblage of Tito’s talent and unique eye, genuine safari professionals who live and work in the places for which Westley Richards designed this clothing range, and the sights, backdrops and aura of the Maasai Mara, combine to create a unique setting and experience, captured honestly in these remarkable images."

Mens Kruger Safari Jacket in Baked Clay & Ladies Blixen Safari Jacket in Desert

In collaboration with Westley Richards creative director Stephen Humphries, Tito created a different image for the Spring & Summer 2025 Safari Collection: his photographic style is more art-led than is conventional, bringing to mind the great Peter Beard, and places these discerning Westley Richards outfits and leather goods in their true spiritual home.

Mens Stanhope Perforated Suede Safari Jacket & Ladies Akeley Safari Shirt Jacket

Just as Royal African Safaris presents a heritage ethos to modern adventurers, so Westley Richards honours those enduring themes of fabric, cut and colour by outfitting travellers in the finest outdoor garments, perfect for the trip of a lifetime.

Westley Richards safari kit evolves; each season new lines are added and classics refined, such as the men’s Kruger jacket and cargo shorts or the women’s Kalahari jacket and inaugural safari trousers. Every garment blends perfectly into the safari, becoming as one with the heat and the dust, the sunsets and the scenery that accompany every expedition.

At Westley Richards, we do classic like nobody else: handsome, quality-driven, timeless. Our clothing and travel bags, like our sporting arms, stand the test of time and hold fast against the rigours of the great outdoors.

The Westley Richards 2025 Safari Collection is available now at westleyrichards.com, click to view the men's collection and women's collection.

To discover more about Tito West, visit his Instagram profile and to purchase his book Another Life, visit westleyrichards.com/another-life

For more information on Royal African Safaris, visit royalafricansafaris.com

Alongside its custom rifles, luxury travel bags and high quality country clothing, the modern Westley Richards continues a 200-year tradition of outfitting hunters and adventurers for the rigours of outdoor life. With an unrivalled heritage of safari wear, the company produces a range of luxury safari clothes for the ultimate safari packing list. Inspired by former clients Ernest Hemingway and Stewart Granger each safari jacket, hunting shirt and cargo trouser reflects Westley Richards ethos of timeless style and exceptional quality. Pair a rugged safari shirt and safari shorts with some world famous Courteney boots and a classic safari hat.